Guided by Vision
Investing with Purpose

A commitment to entrepreneurial leadership drives the Bertarelli family’s approach to business — in their shared ventures and in their private investments. Life sciences and biotechnology are the areas in which the Bertarelli family established its business reputation, but today their business activities are more diverse and include Private Equity, Venture Capital, Infrastructure, Technology, Real Estate, Hospitality, Hedge Funds, Public and Private Credit, and Public Securities.

Over three generations, the Bertarelli family has cultivated a set of guiding values that shape their businesses and their investment approach. All of the family’s ventures share key traits: an eagerness to explore new opportunities and a commitment to continually raising the bar.

Inspired by Fabio Bertarelli’s business philosophy, the family puts great emphasis on creating work environments where colleagues feel proud to contribute, have the chance to make an impact and can grow along with the business.

  • Our Values

  • Our Values

Over three generations, the Bertarelli family has cultivated a set of guiding values that shape both their businesses and their investment approach. All of the family’s ventures share key traits: an eagerness to explore new opportunities and a commitment to continually raising the bar. Inspired by Fabio Bertarelli’s business philosophy, the family emphasizes creating work environments where colleagues feel proud to contribute, have the chance to make an impact, and can grow along with the business.

Our Businesses

B-FLEXION is a private and entrepreneurial investment firm that partners with sophisticated capital to deliver exceptional long-term value, all while making a positive impact on society. With offices across Europe and the United States, B-FLEXION makes investments in a broad range of businesses and partnerships and forges meaningful, enduring relationships in pursuit of growth and success.

B-FLEXION logo on a blue background

Lovingly restored over the last twenty years, the ColleMassari estate boasts 105 vineyards, 90 olive groves and extensive woodland situated over 1,200 hectares on the slopes of Monte Amiata. All three wineries—ColleMassari, Poggio di Sotto and San Giorgio—have earned high praise from international critics.

Alongside the vineyards, Maria-Iris Bertarelli and her brother Claudio Tipa, restored the historic farmhouses at Montecucco to create welcoming agriturismo suites, pairing seasonal cuisine with estate wines. Sustainable practices safeguard the land and ensure authentic Tuscan character for future generations.

ColleMassari logo against the background with Tuscany landscape
ColleMassari logo against the background with Tuscany landscape

Lovingly restored over the last twenty years, the ColleMassari estate boasts 105 vineyards, 90 olive groves and extensive woodland situated over 1,200 hectares on the slopes of Monte Amiata. All three wineries—ColleMassari, Poggio di Sotto and San Giorgio—have earned high praise from international critics.

Alongside the vineyards, Maria-Iris Bertarelli and her brother Claudio Tipa, restored the historic farmhouses at Montecucco to create welcoming agriturismo suites, pairing seasonal cuisine with estate wines. Sustainable practices safeguard the land and ensure authentic Tuscan character for future generations.